Think. Design. Test. Launch. Repeat.
I’m Andy, a design leader with 12+ years’ experience across design, branding, marketing, behavioural science, and leadership. I blend these disciplines through design thinking to craft bold, accessible, and impactful creative solutions rooted in customer and business needs.
Designing with purpose
See my work
Design philosophy
The numbers
- 20+
- 15%
- 5+
- 40+
Designing for the mind, not just the eye
As Behavioural Science Lead at Centrica, I’ve built a network of champions while driving ongoing upskilling and engagement across the business. Through book clubs, forums and nudgeathons, we stay current on applying behavioural science to improve customer experiences — enhancing fluency and reducing friction. We also track the latest academic and industry developments to support continuous learning and impact.
