Designing for the problem. Not just the eye
Utilising design thinking, behavioural science, innovative problem-solving and branding expertise to transform designs for both customers and businesses.
Hi, I’m Andy
A proactive design leader who advocates for behavioural science, accessibility, and customer insight to creatively solve problems and define visual strategies.
Selected work
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CX / UI Design
Rewarding customers for making small changes
Designing and launching our sustainability initiative, PeakSave, which rewards customers for shifting their electricity usage to off-peak times, supporting a greener energy supply.
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Branding & Product Design
Launching a new brand and product range
Vapouriz was on the verge of transitioning from a startup to an established vaping manufacturer and retailer. Eager to innovate, they looked to create a new product to differentiate themselves in a highly competitive market.
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UX / UI Design
Augmented Reality Easter Egg Hunt
In 2019, I worked as part of the design team building out the world’s first ever loyalty reward game experiences using augmented reality for British Gas Rewards.
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Branding & Visual Identity
Creating a brand identity
In 2015, discussions started about building out a new brand called Vapestore. As part of the design team, I was key in establishing the brand guidelines which are still used today.
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CRM & Email Design
Refreshing our newsletter with BeSci
Through the application of behavioral science and design thinking, I’ve been leading on developing a monthly email newsletter aimed at building brand loyalty and strengthening customer engagement.
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Web Design
Rebranding an ecommerce store
Heritage Parts Centre had positioned itself as a top vendor of classic Volkswagen parts online. I played a crucial role in re-designing an eBay ecommerce shop to attract and convert new customers.
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Branding & Visual Identity
Being brilliantly simple
Reimagining a 200+ year-old brand by evaluating its core assets, enhancing accessibility, revamping branding and visual identity, with a focus on embracing a ‘digital first’ approach and infusing a more ‘human’ touch into the brand experience.
Areas of expertise
Visual Design
As a visual designer, I have the skillset to work with pre-existing brand guidelines, transform them to be digital-first, or even create comprehensive branding and designs from scratch.
Behavioural Science
I can take on any creative challenge and utilise my expertise in user research and behavioral science to create designs that not only solve business challenges but also improve the overall user experience.
Design Lead
Being a design lead at Centrica, I manage projects to tight timelines and stay on budget, as well as leading a team of designers and fostering a culture of collaboration through workshops and creative problem-solving.
What they said
With a design thinking approach and strong grasp of design principles, I’ve helped brands overcome creative challenges and exceed their goals. But don’t just take my word for it—see what others are saying.
You always have your finger on the pulse of what’s going on and have great attention to detail. You’ve done a fabulous job really taking on the brand visual identity and making best use of this across our digital and print channels. You also have amazing technical knowledge and channel expertise.
Kate, Brand Manager
British Gas
Absolutely delighted with our new design system. You’ve delivered something that looks beautiful, portrays our brand brilliantly and has the data to back up that it performs really strongly – it’s truly world class. My favourite work this year – well done, it’s outstanding and you should feel very proud.
Andy, Marketing Director
British Gas
You have an extremely calming nature which is a real treat in a busy and pressured environment, and a real ‘can-do’ attitude. You turn negatives into positives and suggest improvements and solutions, rather than finding problems. It’s clear that you’re an absolute expert at what you do.
Jade, Marketing Manager
British Gas